Simplifying Rituals

We are a family owned enterprise with an aim to keep ancient techniques of self-realization alive and accessible!

The Swaha story ...

Sacred Expression

Products that are certified for their purity and crafted for ease of use

Certified 100% pure

Our products have been certified by Indian Institute of Science, Bangalore, India for their purity and integrity

Easy. Diyas. For. All.

Made from clarified butter (ghee), Easy Diyas are available with different burning times for all your Sadhana needs


Discover the essence of purity in every product, enhancing your spiritual journey with natural harmony.


Each piece, handcrafted with care, brings a touch of artisanal uniqueness to your daily rituals.


Simplicity redefined - our products offer a minimalist approach to deepen your saadhna.


1. What does the word "Swaha" mean? or Why are we named "Swaha"?

Swaha in simple terms means offering oneself / something completely with no ego, now don't think you're sacrificing yourself literally it's just a way of expressing humility and self surrender in an emotional and spiritual sense, this requires your complete presence.Swaha is the word generally used in the Yagna/Homa when an offering is made to the fire.

We at Swaha aim to offer natural and pure puja ingrdients to our customers by making their rituals simpler and grandeur. Hence, we felt the word SWAHA is the ideal word.

2. Do we have sawdust in our Agarbattis?

Yes. We use sawdust in our agarbattis.

3. How are Easy Diyas different from other similar products in the market?

We don’t use any wax & our diyas are certified by IISC - Bangalore. ( Indian Institute of Science). The wick is made from natural organic pure cotton & then dipped in ghee, we make it time bound diyas. We have a wide range of diyas which are time specific (i.e. 7mins, 30mins, 1 hr, 1.5 hr, 4 hr, 8 hrs and so on). This is what makes us different from other similar products in the market.

4. How is camphor derived?

Camphor is found in the wood of the camphor laurel (Cinnamomum camphora), a large evergreen tree found in East Asia; and in the kapur tree (Dryobalanops sp.), a tall timber tree from South East Asia.

5. What are the benefits of camphor in rituals?

Camphor signifies positivity and peace and removes all the negativity from the house. According to a few Hindu beliefs, it is used to please the Gods as well. It is also used to purify the environment by killing bacteria and other germs.

6. What are the benefits of Sambhrani?

The fragrance of Sambrani purifies the environment and creates a positive aura. Even Ayurveda, advises us to use sambhrani, as it calms the nerves, and produces tranquility, thus making the person ready for prayers.

7. What are the benefits of Dhoop?

Dhoop is believed to have several benefits, including purifying the air, warding off negative energy, and creating a peaceful environment.

8. What are our delivery promises?

We will fulfill your order within 1 - 2 days of receiving it (except on Saturday, Sunday and major public holidays). After we have fulfilled your order, we hand it over to our delivery partners: USPS and/or UPS. For orders that qualify for free shipping, please expect shipping to take 3 - 5 days. For customers who order using USPS Priority as the shipping option, please be aware that USPS delivery times and windows are NOT a guarantee, but they usually deliver within 2 - 3 days (of our shipping zipcode: 01745). For more information, please refer to:


The Swaha Sambhrani cups are amazing! We use it once a week to cleanse the house of negative energy or when we perform a Pooka

Austin, Texas

"The purity of the Easy Diyas (and other products) is what is important to me! Made of ghee (clarified butter) and not wax, I use my 7-min diyas every morning before leaving for work. I also love the smokeless camphor!" - Mitali, New York, Customer for about a year

Bronx, NY

The Swaha Easy Diyas smell so good and burn without stuffing up my lungs and room. I highly recommend this sellers product! Hare Krishna ❤️

Holland, MI

This kumkum is smooth, velvety, and holds it's color well. It is not too staining but holds it color on a tilak. Thanks!

Springfield, MO

What a wonderful seller! Shipping for my Ghee Tea Lights was very prompt and I am beyond happy with my purchase and the generous and thoughtful customer service. I will be ordering again soon. Thank you!

Pine Hill, NY